Fashionista Solange Knowles is putting her eye for style to good use as the new Creative Consultant and Art Director for PUMA. The 27-year-old singer songwriter, DJ and style star has teamed up with PUMA along with her love for print, pattern and color and is bringing it all to life in their newest line of urban sneakers.
Knowles first project as creative project was to put together an eye catching called the Girls of Blaze Disc Collection (pictured below). Knowles along with four other emerging designers, came together to collaborate on four uniquely colored versions of the iconic PUMA shoe, “The Disc Blaze.” PUMA’s newest collection by Knowles is due to hits stores February 2014.
Amidst all of the excitement and we imagine chaos of launching a new sneaker line, Solange released the following statement to her fans on social media:
After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!!
It is in my new role that I am able to express my love for design, the conception of creative ideas and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrate both mine and PUMA’s approach and philosophies.
Over the summer, I paired four incredible designers (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc. Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE”, inspired by the sights and sounds of Brazil. I couldn’t be more excited about the results. Come February I hope you will be just as in love as I am. This has been a dream job and the ride has just begun!
Congrats to Knowles on her new gig. Hit the flip for photos of Knowles and her hip designer friends launch PUMA’s “Girls of Blaze Disc Collection” in NYC below. – ruthie hawkins/@ruubabie
