Praise Jackson shares how polishing your brand and image can promote success

By Praise Jackson Brand and image. We often hear and see these two five-letter words whether in print, on television, on the internet or on social media. When speaking of “brand,” we associate it to a company’s identity, logo, product or service offerings. While thinking of the idea of an “image,” your favorite celebrity may possibly come […]

6 tips to help you understand your brand

Brands aren’t just products anymore. Due to social media and how we obtain content now — you are your brand. No offense but if reality stars can turn their 15 seconds of fame into a household name then you surely can do it on a professional level. Here are six tips that anyone can use […]

Why having a website for your business is important

Whether you’re in the service industry or selling a product, having a website as a small business owner is vital. Some small business owners feel that it’s not a necessity but having a website not only shows the customer that you mean business but it motivates the customer to move forward with business. Here are […]

Under Armour’s Adrienne Lofton-Shaw Talks Innovation in Branding and Her Favorite Books

Adrienne Lofton-Shaw is enjoying her role as senior marketing director for Under Armour. This September, she’ll celebrate her four-year anniversary leading the marketing charge for the women’s category brand/retail management and visual merchandising divisions. An avid athlete and Howard University graduate, Lofton shares her hobbies and travel interests, and offers a few tips on innovation […]