Posts Tagged ‘coors’
Kenny Smith talks rebuilding urban neighborhoods with Full Court reFresh
The neighborhood basketball court is a place where youth can learn the value of teamwork, build character, and possibly develop the skills to turn a dream into a reality. Coors Light’s Full Court reFresh program travels across the country to revitalize basketball courts in urban communities. Coors recently teamed up with several athletes, entertainers, and…
Read MoreCoors Light’s reFRESH Soundtrack tour stops in Atlanta during hip-hop filled weekend
Atlanta was the epicenter of hip-hop during the second week of Oct. as several prominent events took place around the city. With the BET Hip-Hop Awards and A3C Festival already in town, Coors Light’s reFRESH Soundtrack tour also made a stop in town. Headlined by DJ Mustard and Fabolous, the show took place at the…
Read MoreBig Sean and Curren$y host Coors Axis in Brooklyn, NYC
Big Sean and Curren$y hosted Coors Axis in Brooklyn, New York, an event showcase that highlighted the careers of these two hip-hop stars in an intimate setting for fans and media. With lines around the block, Sean and Curren$y gave attendees a chance to experience their live performances up close and personal, with free beer…
Read MoreKenny Smith teams up with Coors Light to help refurbish inner-city basketball courts
Kenny Smith recently teamed up with Coors Light to encourage basketball fans to help refresh their community basketball courts. Coors Light donated one dollar per tweet, and up to $75,000, to refurbish community basketball courts when legal-drinking-age fans use the hashtags #FullCourtRefresh and #over21*. Coors Light also donated up to $75,000 to the Young Professionals…
Read MoreSuper Bowl XLVIII beer margarita
NFL Super Bowl Sunday isn’t just a day for football afficiandos and avid beer drinkers. Everyone (of drinking age) indulges in some spirits. You have those drinkers who will be watching the game at their local pub and drinking some local lager and you have your stay-at-home game watchers who will be hosting the game at…
Read MoreIce Cube’s partnership with Coors Light and other hip-hop business deals
In 2011, Ice Cube signed an endorsement deal with Coors Light. Along with appearing in ads, Ice Cube also plays an intricate role in the “Search for the Coldest” tour. The tour travels to several major cities in a talent search for the next up-and-coming rappers. The emcees compete for a chance to earn $20,000.…
Read MoreThe 20 Most Popular Domestic Beers
While you’re tossing back a few cold ones at that football tailgating party or in the bars, have you ever stopped to think if the beer you are drinking is the most popular domestic beer in the country? Well, don’t stop drinking; we already have that information for you. The SymphonyIRI Group, a Chicago-based market…
Read MoreIrving Plaza NYC Host Ice Cube and Coors’ ‘Search For The Coldest MC’: Inside Look at the Venue
Ice Cube and Coors recently held the finale for “Search For The Coldest MC” at Irving Plaza in New York. Irving Plaza has a rich history that dates back to 1860. The venue was once a lecture hall and later became a burlesque house and Yiddish theatre in 1888. By 1978, the venue was renovated…
Read MoreSuper Bowl Tastemakers Make the Big Party Plays
The Super Bowl is either the last major party of the winter season or the first great party of the new year — it’s just a matter of perspective, like if you’re a Giants or a Patriots fan. Either way the key word here is “party.” And the key to any great party is great…
Read MorePharrell and N.E.R.D. Headline Coors Light Super Cold Summer Kickoff: Pics
Pharrell and N.E.R.D. served as the headlining act for the Coors Light Super Cold Summer Kickoff which took place at Mansion Elan in Atlanta on May 25. Hosted by radio personality Ryan Cameron, the show opened with a performance from Coldest South regional winner PyInfamous. The Mississippi native received the most votes after uploading his…
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