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The neighborhood basketball court is a place where youth can learn the value of teamwork, build character, and possibly develop the skills to turn a dream into a reality. Coors Light’s Full Court reFresh program travels across the country to revitalize basketball courts in urban communities. Coors recently teamed up with several athletes, entertainers, and…

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Big Sean and Curren$y hosted Coors Axis in Brooklyn, New York, an event showcase that highlighted the careers of these two hip-hop stars in an intimate setting for fans and media. With lines around the block, Sean and Curren$y gave attendees a chance to experience their live performances up close and personal, with free beer…

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Kenny Smith recently teamed up with Coors Light to encourage basketball fans to help refresh their community basketball courts. Coors Light donated one dollar per tweet, and up to $75,000, to refurbish community basketball courts when legal-drinking-age fans use the hashtags #FullCourtRefresh and #over21*. Coors Light also donated up to $75,000 to the Young Professionals…

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NFL Super Bowl Sunday isn’t just a day for football afficiandos and avid beer drinkers. Everyone (of drinking age) indulges in some spirits. You have those drinkers who will be watching the game at their local pub and drinking some local lager and you have your stay-at-home game watchers who will be hosting the game at…

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While you’re tossing back a few cold ones at that football tailgating party or in the bars, have you ever stopped to think if the beer you are drinking is the most popular domestic beer in the country? Well, don’t stop drinking; we already have that information for you. The SymphonyIRI Group, a Chicago-based market…

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The Super Bowl is either the last major party of the winter season or the first great party of the new year — it’s just a matter of perspective, like if you’re a Giants or a Patriots fan. Either way the key word here is “party.” And the key to any great party is great…

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