10 images from Nicki Minaj’s private launch of her new Kmart collection

Nicki Minaj is the latest musician to branch out into clothing.  On Mar. 1, Nicki Minaj held a private event to promote the launch of her new clothing line with K-Mart and its affiliate, ShopYourWay.com. Held at the ultra sleek Fig & Olive in West Hollywood, California, Nicki spoke for the first time about her […]

Nicki Minaj discusses new clothing venture with Kmart

Nicki Minaj continues to build her brand outside of music by partnering with Kmart. On March 1, Nicki Minaj held a private event to promote the launch of her new clothing line with Kmart and its affiliate, ShopYourWay.com. The line will feature clothes that exude Nicki’s unique style at an affordable price. Nicki held a […]

Roger Mason and Deion Branch Partner for Public Service Movement

Protege®, the affordable footwear and apparel collection available exclusively at Kmart® and Kmart.com, takes its “giveback” philosophy one step further with the Protege Movement, a social campaign featuring a public service pledge championed by Roger Mason, Jr. (New York Knicks) and Deion Branch (New England Patriots). Declaring September “Protege Month,” the campaign’s Protege Pledge aims […]