Nicki Minaj continues to build her brand outside of music by partnering with Kmart. On March 1, Nicki Minaj held a private event to promote the launch of her new clothing line with Kmart and its affiliate, ShopYourWay.com. The line will feature clothes that exude Nicki’s unique style at an affordable price.
Nicki held a press conference to speak with the media for the first time about the new venture.
Before the press conference, Nicki sat down with rolling out for an exclusive interview.
Below is an excerpt:
How did your business venture with K-Mart come about?
They approached my team because they wanted to start lines with a male and a female. They told me the idea and I really loved it. I felt more of my fans would be able to afford it. Most of the things that I wear cost a lot of money. But I’m excited because this gives my fans an opportunity to dress like me and [it] also [gives them] a chance to purchase something that is affordable.
Will the clothes be eccentric and similar to how we’re used to seeing you? Or will it be totally different from what people would expect?
It ‘s definitely not going to be crazy. It will match my new style and my new era. I want to make it where my fans will buy it, but their parents can buy it if they want to feel sexy and sleek as well. I’m going to have wardrobes where you can dress up and dress down. But I really love the dresses I’ve been wearing lately. They’re really simple, modern and classic. In terms of the funky we’ll have leggings and leg warmers.
What will be the impact of this clothing brand?
This clothing brand will be fun, classic, sexy, rich. You can go to shopyourway.com. If you are a member on the website, you get exclusives about the line and what we’re doing as we create it. I go there often. I have a lot of fun with the Barbz.