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In today’s marketplace, effective brand management is key to growing and maintaining a successful business. But what is brand management, and why is it so important? Brand management is defined as the process of creating a relationship between a product or company and the emotional perceptions of the client in order to build loyalty. Effective…

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Brands aren’t just products anymore. Due to social media and how we obtain content now — you are your brand. No offense but if reality stars can turn their 15 seconds of fame into a household name then you surely can do it on a professional level. Here are six tips that anyone can use…

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Whether you are an entrepreneur or corporate hustler, we all have to learn the art of self-promotion. Kanye West, Beyonce, P. Diddy, Rihanna, and DJ Khaled are self-promoting themselves at any given moment. They promote themselves just as much as they are promoting their music. You need to be able to present your product or…

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Every entrepreneur has a dream brand. Is your dream brand average or amazing? Be honest, who wants to chase a mediocre dream? Being sort of wonderful or kind of great is not a great reason to jump out of bed in the morning. It won’t fuel you enough to put in the long nights and…

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“Smartphone users access Facebook on their phones 14 times per day,” Erin Hunter, Global Head of CPG Marketing at Facebook, enlightens during CEW’s Women & Men in Beauty Series (WMIB) at the Harmonie Club. The theme of the evening was “Maximizing Mobile Moments,” and Hunter shared why businesses should consider adding Facebook to their advertising…

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As EVP of Integrated Marketing for Weber Shandwick, Kevin Hooks is responsible for building strategic partnerships between brands and consumers through the allure of entertainment and social media. To his credit, he’s established partnerships with Warner Brothers, CBS, Paramount and BET and managed the on-screen marketing initiatives for Lexus, UPS, Bombay Sapphire and Procter &…

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