The power of Black American consumers can no longer be ignored. During the 45th Congressional Black Caucus, Nielsen released the
The recent Nielsen report provides an untold look at African-American consumers, who are increasing in affluence, education, digital connectivity, and
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Not only does Fox have a fan favorite on their hands with its hit show, “Empire,” but the network can
WVON turning 50 is a historical event that brought prominent figures from all over the country to partake in the
After diligently “matriculating” through the ranks at the Nielsen Company, one of the leading global providers of information and insights,
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Cheryl Pearson-McNeil, the senior vice president of public affairs and government relations at Nielsen ratings, the world’s leading market research
African Americans watch more hours of television, make more shopping trips for food and over-index on mobile phone usage than