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The power of Black American consumers can no longer be ignored. During the 45th Congressional Black Caucus, Nielsen released the
The recent Nielsen report provides an untold look at African-American consumers, who are increasing in affluence, education, digital connectivity, and
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Cheryl Pearson-McNeil, the senior vice president of public affairs and government relations at Nielsen ratings, the world’s leading market research
African Americans watch more hours of television, make more shopping trips for food and over-index on mobile phone usage than
Cheryl Pearson-McNeil says she loves to “wow” people. It’s one of those things that keeps her job of expanding the
A recent study by the Nielsen Company revealed that African Americans consume more hours of television than any other American