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Facebook and Twitter are proven networking tools
that can be used to enhance and market your business all over the
world. Utilizing these groundbreaking social Web sites effectively, is
the key to bringing awareness to your brand. It’s important to first
understand the difference between marketing and promotion.
Take note that good marketing is the successful combination of
strategies utilizing the “Product, Price, Place and Promotion” model,
which is the backbone of the process by which the producer satisfies
the needs of the consumer. Promotion is the method of informing your
target audience that your product or service is available to them.
Marketing combines strategies to reach your target audience, while
promotions tells your target audience that you exist.
Which
one is more effective? CC Chapman, managing partner of The Advance
Guard, who can be followed at @CC_chapman on Twitter and Facebook, says
marketing is more effective. Here’s why. “Facebook has tools that allow
you to market directly to those people you want to get in front of. The
addition of Fan Pages allow any company to find out who loves their
product or services and then develop content to engage them. It is a
powerful new marketing tool.”
Here are a marketing tips:
1. Keep in mind, Facebook is primarily for family and friends as well as their contacts.
2. Find out what is important to your audience. You can learn this information by talking to
them, not at them, and by sharing what you know is of importance to them.
3. Find a niche angle to discuss, write a blog and provide data about schools,
neighborhoods, government, families, nightlife, investment properties, etc. If it doesn’t
interest you, it probably won’t interest them either.
4. Get to know others in your service area; merchants, other agents, stay-at-home
moms, dads, and other business people.
Check
back for part 2 of the social networking series, which highlights some
of the things you should avoid doing on Facebook and Twitter. –martin johnson pratt
Listen to Martin live on Mondays @ 7 p.m. EST on 90.3FM WHCR-NYC or via the Web at www.whcr.org on “Technocolorradioshow.”
