Apparently
labels are no longer issuing press releases to announce a new signing
or the release of an artist — they just Tweet about it and move on.
Former boy band-er-turned- pseudo-R&B loverman Omarion has been
dropped from burgeoning superlabel Young Money after only two months.
Omarion’s release apparently was spurred by the fact that the singer
allowed a song to be leaked online. The song called “I Get It In,”
which featured Lil Wayne, wasn’t approved for release and wasn’t to be
promoted. Label president Mack Maine posted this on his Twitter
account, confirming the news:
“ATTN: Omarion is no longer Young Money … the song they leaked ft. Wayne is not official … good luck 2 him in his future”
Young
Money artist Jae Millz tweeted the posting shortly thereafter, as if he
wanted to make sure everyone recognized that this was indeed, FACT.
Labels letting artists go is nothing new, and in the digital age, news
travels quickly, but is it really the best approach to unceremoniously
Tweet that you’ve cut ties with an artist? There’s a decidedly personal
and vindictive slant to the approach that Maine has taken with Omarion.
The 24-year-old singer had been
previously signed with Epic before joining Young Money in June. He had
been working on his new album, A New Me. Omarion hasn’t
released any statement about his situation with Young Money, but it
stands to reason that his album will have to wait until he finds a new
label. And even though his stay with Young Money was decidedly brief —
you would think the guy could’ve gotten a little more than a
140-character kiss-off.
–todd williams
