Create
two accounts for each: one for personal and the other for business. Be
careful of sending personal messages to prospective clients. If you
have just one account, you can send private messages to your friends
and family, but this can be a time-consuming process. Use clever forms
of advertising. Spamming is prohibited on Twitter, but advertisements
are allowed in moderation. Instead of highlighting your services as a
professional Web content writer, ask readers to review your samples or
give you input on your rates. Be sure to include a link.
Facebook
is a way to gain popularity and get your name out there, not to sell
your party or event. What about Twitter? Twitter is full of people who
want information fast and without spin, thus tweets are only 140
characters. Twitter is primarily for communicating directly and
exchanging information and ideas with trendsetters.
Choose
a good Twitter name. Spend some time thinking of one. Learn as much as
you can about Twitter. While the gender split is pretty even, there are
slightly more women (53 percent) on Twitter than men (47 percent),
according to Quantcast, a company that analyzes and ranks the traffic
of Web sites.
Work your “Twitter Plan”
each day. How many hours a day are you going to be seen on Twitter? How
many people are you going to follow this week? How many times are you
going to Tweet this week? How many direct replies will you make? All of
these things make you “visible” on Twitter. Be there on a daily basis.
Do include a link. When sending Twitter updates to followers, be sure
to include a link.
A Good Practice for Both Facebook and Twitter
Do share photos and videos on. People love photos and videos. The
Tweets with photos and videos are the most looked at and watched Tweets
on Twitter.
Think of social networking as a way to add value to yourself and your community.
Listen
to Martin Pratt live on Mondays at 7 p.m. EST on 90.3FM WHCR-NYC or via
the Web at www.whcr.org as he hosts “Technocolorradioshow,” talk show.
