• Do not sell in an overt way.
• Do not limit yourself to only speaking about how you want leads, or
how you want to sell houses, or how you want to make money. This will
turn most prospects off.
• Do you already have a Twitter account for personal communications? If
so, do not send personal messages to potential clients or site
visitors. This is very unprofessional.
• Do not spam. Spam is a big violation on Twitter.
• Do not pressure your followers to buy. Your followers are those who
signed up to receive your tweet updates. They chose to do so of their
own free will. But they can also choose to end these updates. That’s
why pressure shouldn’t be applied. Users do not want to feel used;
therefore, use clever forms of advertising, as there is less pressure
and everyone is happy.
• Don’t be the minute to minute guy or gal. It’s an instant turn off to
see 19 posts detailing your minute by minute dismal morning.
• This is a social site and you should be creating (or joining)
conversations. If your tweets are just you speaking to your following
at large, and not any specific person, you won’t grow your followers,
Be patient. Don’t try to get immediate results. Build your network one sound relationship at a time.
When
you are building relationships and making friends, you must bring added
value to the table. That’s the best way to experience success with
marketing on Facebook and Twitter. Selling should be done after you’ve
have given your audience something meaningful.
Check back to read part 3, which will finalize this series of best practices for Facebook and Twitter. –l. martin johnson pratt
Listen
to Martin Pratt live on Mondays at 7 p.m. EST on 90.3FM WHCR-NYC or via
the Web at www.whcr.org as he hosts “Technocolorradioshow,” talk show.
