It’s play-off season and ESPN analyst Keyshawn Johnson has teamed up with Old Spice to promote their first-ever “Swagger Rankings” competition. Inspired by the male-grooming brand’s most popular scent, Old Spice Swagger, it recognizes which NFL teams play and act with the most confidence.
“For a team to consistently perform at a high level, they need to have swagger,” Johnson explained. “Behind the win-loss records, teams need to have confidence to always step up and deliver their best, and swagger is one of the things that fuels a championship-winning team.”
To determine the 15 teams with the most swagger, Old Spice developed the “Swagger Index,” a system that evaluates teams based on five categories:
1. Red Zone Performance: Scoring and tackling when it counts requires
Swagger on both sides of the ball.
2. Taking Your Swagger on the Road: Winning a game while tens of
thousands cheer against you requires massive amounts of Swagger.
3. Fourth Down Conversions: It’s fourth down. You have to have Swagger to
go for it…and make it.
4. A Gentleman’s Game: It takes a different level of Swagger to play the
game by the rules and avoid penalties.
5. Merchandise Sales: When fans wear your team colors like a uniform, you
definitely have Swagger
Johnson and Old Spice worked with the NFL to obtain and analyze statistics from the past 3.5 years (2006 through week nine of the 2009 season). After evaluating the criteria, the rankings are as follows:
1. Indianapolis Colts
2. Pittsburgh Steelers
3. New England Patriots
4. New Orleans Saints
5. Minnesota Vikings
6. San Diego Chargers
7. Dallas Cowboys
8. Philadelphia Eagles
9. Cincinnati Bengals
10. New York Jets
11. Denver Broncos
12. Seattle Seahawks
13. Kansas City Chiefs
14. Miami Dolphins
15. San Francisco 49ers
–gerald radford
