During Black History Month, Walgreens is showcasing African-American produced brands from personal care, to diabetic needs, to magazines and hair care needs. On Friday and Saturday, Feb. 5 and 6, select Walgreens locations will host special events featuring these products. Customers will have the opportunity to try featured products and take home samples from the following list:
African Royale Hot Six Oil, Angelica’s Cakes, Bronner Brothers Pump It Up! Spritz, Evolve Purse Size Styling Brush, High Time Bump Stopper-2 Razor Bump Treatment, Jamaican Mango & Lime Locking Gel, Luster’s Pink Oil Moisturizer, Mix Match Gourmet Popcorn, Organic Root Stimulator Olive Oil No-Lye Relaxer Kit, Pepsom Sports Epsom Salt, Porcelana Night Skin Lightening Cream, Reggio’s Pizza, Rejuvenizer Diabetic Sock, Richard’s Ice Cream, Sheenique Relaxer, Stay Smooth No-Bump Gel, Ultra Sheen Relaxer Pack, WavEnforcer Premium Do-Rag, and 2010 Black History Calendar. Six African American-owned magazines — Ebony, Black Enterprise, Jet, The Source, Sister 2 Sister and Upscale — will also be featured.
“Providing a platform such as Community Corner to showcase these vendors creates an opportunity for consumers to instantly influence economic growth in their communities,” said Gleatha Glispie, director of supplier diversity. “Walgreens’ outreach programs foster an environment that enhances the development of a diverse group of entrepreneurs. We plan to promote wider vendor participation throughout the year, and in this way, help support the economic base of the communities we serve across our 7,100 stores.”
“I congratulate Walgreens on continuing to make supplier diversity an essential business strategy even as many have scaled back efforts in this tight economy,” said Harriet R. Michel, president of the National Minority Supplier Development Council. “Giving shoppers the ability to identify and support diverse business is an innovative approach that I believe can have a lasting impact on the growth and continued success of these companies.”
Walgreens plans to expand the new Community Corner program to feature products of businesses owned by women, Hispanic Americans, Native Americans, and Asian Americans at different points throughout the year.
–yvette caslin
