Michael Baisden is one of the nation’s most popular radio personalities and motivational speakers who’s known for fostering passionate discussions about community, relationships, race and social commentary with an objective to inspire real change. This past weekend, the Houston and Miami-based radio disc jockey and TV personality celebrated with fans at the grand opening of Manhattan’s first Target store in East Harlem, NY. The opening is a symbol of the community’s progress and Baisden’s presence at the event was just as significant.
It may seem daunting to make the connection when comparing Baisden’s commitment to support community-based efforts to that of a conglomerate like Target’s. Target is a global retailer that recognizes the importance of investing in organizations that promote their mission to ensure: safe communities, healthy living, inspiring students and sustainable practices. On the other hand, Baisden is a community activist who takes a fearless approach when standing up for issues he believes in. Nonetheless, Baisden’s audacity to promote change and continual commitment to uplift the community is congruent with Target’s.
According to their Web site, Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education®. “The [community] has been so great embracing us. [In return,] Target donates 5 percent of our profit; this is more than $3 million,” confirms Derek Jenkins, VP of the retailer’s East Coast stores.
The Michael Baisden Foundation was created to eliminate illteracy in the community. This year, the organization is promoting mentorship, and to that end Baisden launched the One Million Mentors Campaign to Save Our Kids Tour. Baisden partnered with Big Brothers Big Sisters for a seven-month, 72-city national bus tour to educate communities about mentoring and to raise money to support local organizations. In every city, Baisden will donate $5,000 per affiliate market and challenge his listeners to beat it. Over the past four years, the Michael Baisden Foundation has donated nearly a half million dollars to nonprofit organizations throughout the U.S. to help support youth organizations.
Philanthropy is the new black. And in Target’s case, it’s the new red. Baisden is one of the radio pioneers who uses his star power to move listeners to advocate change. What will it take to inspire you to join the efforts of Target and Baisden in making a change in your community? –yvette caslin
