When author Malcolm Gladwell penned the best-selling novel the Tipping Point, he explored the concept of change that moves with epidemic-like speed, and the types of people that are players in that phenomenon. One of those game-changers referenced — mavens — regulate the business and social networks that drive change. Tania James is one of those trusted mavens. Her compassion and keen business acumen are the foundation upon which she built SWAP, Sisters Who Are Powerful, a network women business owners and entrepreneurs. Rolling out spoke with James at a SWAP meeting in Dearborn, Mich., recently and discussed the organization, its mission and her plans for the future.
–roz edward
Why did you establish SWAP?
I was a single parent and I needed access to resources. I was blessed to be able to get resources from different women and organizations. So I wanted to start an organization that specifically [addressed the needs of] women and teen girls … just to give them resources and support, and also an opportunity to network.
How does SWAP accomplish its objectives?
Well, one of the things we do is we have mentoring programs for teen girls. They work directly with a mentor to help them apply to college, set personal goals, and help them access the resources for career planning and preparation. We also have support groups for women, and distribute [current] information to women about affordable housing, financial assistance for families, upcoming workshops and seminars to empower women and teen girls.
What are your thoughts on being a powerful woman?
Women are powerful, although some may not know it. But a powerful woman takes advantage of her gifts and she uses them to be a blessing to other people. With SWAP it’s about giving back — that’s the whole SWAP piece. That’s the exchange, you’re getting the information and resources, and you’re taking them back to your community to share with other women.
Given the economic climate, is this a good time for women to go into business?
It is always a good time to be an entrepreneur. There are opportunities even when times are difficult times.
What is next for SWAP?
We are working with individuals in Wayne County and the Detroit metropolitan area. We plan to expand our services to other cities in southeastern Michigan and assist women everywhere. So, we will conduct conferences and workshops for women in those areas. We are trying to reach as many women as possible, and that’s the direction we’re taking.
