Outdoor parties are always chic and yesterday was the perfect evening for a great fashion event. “Fashion Next” was held on the Wet Deck of the W Hotel in Buckhead section of Atlanta. It was fab space filled with the most stylish people I’ve ever seen! W Hotel global fashion director Amanda Ross and emerging fashion designer Frank Tell hosted the event. Tell’s designs have been shown at Mercedes Benz Fashion Week and featured in WWD, Cosmopolitan, Elle, Lucky, and the list goes on.
When I arrived, it was a bit warm. Thankfully, they had complimentary cocktails for guests, who got a chance to choose their “style” of drink. I loved the choices, which were Classic Chic, Bold Bohemian or Southern Sophisticate, all created by mixologist Avion.
Ross came out and welcomed everyone, and the fashion show started. Very statuesque models came out one by one, causing the crowd to “ooh” and “ahh” at the designs. I was very impressed with all the details in the garments, and the makeup and hairstyles were awesome! Designer Tell mixed different textures, soft colors, patterns, shapes, leathers and flowing fabrics that made his collection really stand out.
At the end of the show, the shy designer quickly appeared, waved and hurried off the stage. Too cute! Afterward, I got a chance to see the collection up close, and I really was intrigued by the craftsmanship put into the clothing. It was a great show, and I would like to thank Allied for the invitation! –tammie reed
