Insignia Salon
Owner: Judiffier Pearson
Address: 5495 Old National Hwy, Ste A-8
College Park, GA 30349
Phone: (404) 917-2900
Website: www.insignia-salon.com
How long have you been a salon owner?
I have been a salon owner for 11 years.
What attracted you to the beauty business?
The opportunity to differentiate and stand out from the competition is what initially attracted me to the beauty business. I didn’t grow up in the salon scene, but, from the outside looking in, it seemed to me that most owners were completely overlooking the experience factor and were simply running inefficient assembly lines.
Are you a hair stylist as well as an owner?
Yes, I own three salon business models: Insignia Salon, The Insignia Salon Group, and Salon Industry Suites. I do still work part-time as a hair and makeup artist in Insignia Salon, but I have been gradually phasing out my client-facing time to focus more on developing the other divisions of my company, such as management consulting, publishing, training, and eLearning.
Do you have plans to franchise your salon?
I have plans to license the Insignia brand and operations model, which is a little less stringent than franchising. Phase One of the licensing strategy began in January 2011 with the creation of the Insignia Salon Group, which is a ground-breaking salon business incubator program.
What makes the atmosphere in your salon unique and inviting?
Insignia’s atmosphere is intimate, relaxing, unpretentious and customer-centric. Though we’ve served an extensive and impressive list of celebrities, all of our guests are rock stars in our eyes. We are keenly aware that the key reason our business has enjoyed success and longevity is because of our guests’ loyalty and support. We don’t take that support for granted, and our appreciation is evident in how we serve.
