Bronner Bros. International Hair Show hosted its second annual Marketing Retreat and Conference at the W. Hotel in downtown Atlanta. Expert marketing executives from retail outlets and advertising agencies offered their insight on how to refuel your pitch engine and the best methods to to get the attention of supplier diversity professionals, media planners and buyers.
Here are some highlights. –yvette caslin
The African American Horizon for Digital, Social and Mobile Media
“Social media is good for retention (engagement) not acquisition.” –Michael De’Shazer, product and engineering director, iCanApp
“Capture more information about your viewers … buying power.” –Michael Clark, vice president of sales, Washington Post Digital
Driving ROI with Integrated Marketing Platforms
“Research is a baseline, it’s so important. Find out what worked and what didn’t work in the past.” –Sharonda L. Britton, director of African American and Asian Marketing, Walmart
“Clients are looking for added value that’s relevant and will hit [the] target on every level.” –Monique Nelson, senior vice president, Brand Integration, UniWorld Group, Inc.
Cause Marketing: Introducing Program Initiatives to Help Fund Communities
“Sponsorships are a business driving initiative, the bottom line is increasing revenues. … We have the largest loyalty program in the world.” -Dawn Marie Gray, senior marketing manager, Multicultural, CVS
“Business transformation leads to increase[d] profitability. [You] must have a multi-channel approach.” —Ralph Smith, director of Strategic Pricing, Supervalu
