Target Corporation is tuned in to the pulse of the nation and has the world in its hands. The sophisticated retailer believes in brand power and has the bravado and the chutzpah to take a chance to influence Suzy Homemaker to be cooler than an iPad.
How do you know when you are hot?
You recruit the world-famous Missoni family to join Target’s tribe of designers, create mayhem during Fashion Week, bring out the virtual velvet rope, and witness your Website shutdown because of the demand for hot, made-for-Target Missoni wears.
Target’s psuedo pop culture club and must-have collector’s items allow the retailer to reach major milestones with their guests. Shoppers are stimulated by their subconscious desires to “expect more, pay less.” The Target team hits the bull’s eye.
Target knows what you want in a great shopping experience. VIP treatment is what you get. Mothers will remember that Target invited her to wear Missoni that fit both her body and her budget. Young, urban fashion-forward trendsetters are going to rock the new Missoni luggage and wear a smile for the camera, while strutting through the airports and train stations. Envious conversation will erupt about who was able to get what and why you should have planned your acquisition.
It shall be Target guests who know the secret. Club members now own budget-friendly Missoni goods, compliments of their favorite retail God in the Minnesota sky (Target headquarters is in Minneapolis, Minnesota).
Dreams come true at Target. It does not stop with Missoni, because Target has built a special relationship with other hot icons like Beyoncé, Miss Jessie’s and Mary J Blige.
Guests are able to purchase what they desire without having any remorse. Instead, they brag about their new found lifestyle enhancers. Word of mouth is allowing Target to annihilate its competitors (Kohl’s, and JCPenny’s). Consumers are always thinking about Target.
