On Saturday, March 31 at five Atlanta-area Walmart stores, IMAN Cosmetics introduced their new Sweet Temptations color palette to shoppers and beauty aficionados. A leader in cosmetics for women with skin of color, IMAN Cosmetics’ specially-trained beauty experts, Matt and Tina, were on hand at a Stone Mountain, Ga., Walmart offering mini-makeovers, consultations and application tips.
IMAN Cosmetics’ brand ambassador Jewel Thompson shares, “We’re promoting IMAN Sweet Temptations collection and IMAN Luxury Radiance Liquid Makeup. Sweet Temptations is perfect for the summer because it leaves a smooth and radiant finish with a pop of color on the lips — golds and berries. Today, we’re offering a special gift with a $10 purchase which includes a bronzer and lip palette. The bronzer can be used on eyes and cheeks.”
Sweet Temptations is the perfect palette for spring offering a riot of glimmering colors: honey, citrus and berry tones for eyes and cheeks and complementary candy-colored hues for lips.
The women of color cosmetics leader is joining the crew of beauty brands who are introducing tech-savvy applications for smart phones with the new “Find Your Shade” QR code. The latest in technology in digital marketing, the easy-to-use code allows consumers anywhere in the world access to the “Find Your Shade” guide with one-touch of their cellular device.
Treated as a digital adviser, this application allows consumers to scan the package and immediately select their personalized shades of foundation and powder. –yvette caslin
Check out this writer’s before and after pictures in the gallery.
