YOUTUBE:
Barack Obama
YouTube is a savior for both camps — and any other political candidate running in 2012 — because YouTube’s immense popularity and viewership enables candidates to transmit their messages on video without having to pay the astronomical prices for television airtime. The Obama campaign has used YouTube on a variety of fronts: His team has compiled many longer-form, documentary-style videos intended to get potentially disillusioned supporters back on board — “fired up, ready to go,” as the president might say. They also have put out “quick-hitter” videos which often showcase a multitude of the president’s accomplishments, such as health care reform and the repeal of “Don’t Ask, Don’t Tell.”
Mitt Romney
Romney has produced, almost solely, videos of only a few minutes’ length. Many of them are designed as attack ads, going after President Obama’s record. A handful, though, are positive — one, called “Family,” shows life at the Romney residence.
