Lack of Continuous Success
When a rapper releases a string of hits, it’s hard to imagine them losing their standing in music. But the average hot-streak for a rapper is 3 to 5 years. This means they have about four years to earn money and save as much as possible before the next big sensation comes along and takes their spot. There are dozens of artists who were hot in 2002 who can barely sell a record or draw a large crowd today.
