Jay-Z: The Black Millionaire Blueprint to Success

Jay-Z: The Black Millionaire Blueprint to Success

In 2008, Jay-Z signed a $150 million contract with the concert promotion company Live Nation. This super deal created a joint venture called Roc Nation, an entertainment company that handles nearly all aspects of its artists’ careers. More recently, Jay-Z proved that he had both commercial and critical staying power. He teamed up with another famous member of rap royalty, Kanye, for 2011’s Watch The Throne. The album proved to be a triple hit, topping the rap, R&B and pop charts that August.

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