Broderick K. McKinney is the regional business manager for MINI USA, which is now celebrating its 10th year anniversary. In 2012, MINI USA is on track to sell 63,000 vehicles, making it the automaker’s best year to date. McKinney talked to rolling out about the brand’s success and offered advice for brand management.
- Broderick K. McKinney, regional business manager for MINI USA, discusses brand strategy with rolling out.
In this video, McKinney offers his top tips for brand building.
