Keep your hair moisturized. African American hair needs moisture and deep conditioning, especially when the hair is exposed to chemical relaxers, stressful styles, and heat appliances, like blow dryers and flat irons. A conditioner is nothing more than a cream that is applied to the hair to smooth the cuticle, soften the hair, add sheen, and restore moisture. Oils like jojoba oil can help as well. Focus on moisturizing everything but the scalp.