During a party this past summer, this writer feasted on delectable hors d’oeuvres paired with a whimsical cocktail, a “fruity fantasy” made with Malibu Red. The fête was a Rio Carnival-ish affair, complete with fire handlers who greeted guests, models sporting red hot pants and plumage miniskirts, topping the look off with classic fedoras. The Flamenco dancers and feather-shaking Vegas-style showgirls were performing racy routines to smash pop singles.
R&B mastermind Shaffer “Ne-Yo” Smith was tapped to partner with Pernod Ricard to launch the new spirit with a kick called Malibu Red, which is a vibrant combination of Caribbean Rum, coconut liqueur and Mexican Tequila.
As the brand’s chief creative officer, the business savvy entertainer helped design the bottle and released a special promotional single titled “Burnin’ Up.” The official anthem for Malibu Red exemplifi es the spirit of the brand, which is a harmonious balance of sweet, smooth and fi ery notes.
This past November, Ne-Yo released his new album titled, R.E.D., an acronym for Realizing Every Dream, which leverages value for both brands: Ne-Yo and Malibu Red.
Malibu Red Margarita
Ingredients:
2 ounces Malibu Red
1 ounce lime juice
1 ounce agave syrup
Garnish: lime wedge
Preparation:
Pour all ingredients into a cocktail glass fi lled with ice, stir, and garnish with a lime wedge.
