Superstar and super mom Beyonce Knowles is launching a new eau de perfume in NYC. Pulse NYC is Beyonce’s fifth scent. The 31-year-old singer pays homage to her new hometown with a sleek bottle that resembles a building from Gotham City. She describes her scent as a fragrance for the woman who is “impossible to ignore, exuding sensuality and strength.”
“I thought that now that I am a New Yorker and I’ve learned about how I can accomplish anything in this city, I felt it was an appropriate energy for the new fragrance,” Beyonce shares in a behind-the-scenes video from the campaign’s photo shoot.
Watch the diva work it, in the behind-the-scenes video. –ruthie hawkins
