Jewel became a superstar of the earthy singer-songwriter set on the strength of her uber-earnest tunes and a penchant for yodeling. Then, as her career slowed a bit, she completely turned off her fanbase in 2003 by re-inventing herself as a sexed-up, dance pop vamp in the Britney and Xtina mold. She later claimed it was a “joke,” but her career never recovered.