Ice Cube’s partnership with Coors Light and other hip-hop business deals

waynedew

Lil Wayne and PepsiCo

Lil Wayne became a leading spokesman for Mountain Dew in 2012 with the “Dew You” campaign. However, PepsiCo cut ties with the rapper after his controversial remarks regarding Emmett Till.


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A.R. Shaw
A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Shaw's latest book, Trap History, delves into the history and global dominance of Trap music. Follow his journey on TrapHistory.Com, Twitter @arshaw and Instagram @arshaw23.
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