PerezHilton.com
In 2004, Perez launched his own celebrity-themed blog, PageSixSixSix.com, “because it seemed easy,” but eventually changed the name to PerezHilton.com, deriving his name from Hollywood’s biggest reality TV and tabloid star at the time, Paris Hilton. With unabashed candor, Perez covered celebrity gossip and shone both snarky and positive spotlights on celebs that he loved, like Lady Gaga and Sophia Bush, and also attacked celebs he disapproved of, like Taylor Momsen. The site was an instant, controversial hit and now garners more than 300 million hits a month.
