Rolling Out

H&M kicks off New York Fashion Week with bohemian sass

SS14 H&M NEW YORK 9/3/2013

H&M, Hennes & Mauritz, kicked off New York Fashion Week with an intimate presentation showcasing their spring 2014 women’s collection. Ann-Sofie Johansson, H&M’s head of design, introduced the chic and downtown-inspired collection accented with bohemian details.

The playful collection included tough and edgy tones with bohemian styles inspired by Parisian cool pioneers Jane Birkin and Francoise Hardy. Silhouettes and detailing accentuated a feeling of “hippie chic” found in luxurious elements such as airy silks, extravagant tassels and lavish embellishments. The downtown assortment grounded itself with Patti Smith-inspired tomboy accents, leaving a lasting impression of fresh and modern pieces to choose from.

“I love the personality at H&M this spring. Style is about expression and creating your own personal wardrobe. New, urban tomboy essentials and boho separates allow today’s woman to become their own icon,” says Johansson.

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