The Business: Localeur
Joah Spearman is a man of many talents. Before creating Localeur, a travel app that is a curated community of local insiders, the entrepreneur co-founded experiential marketing firm AvecMode; created SXSW Festival’s first fashion program, Style X; and was even a political speech writer in his past life. Spearman describes himself as an “extremely purpose-driven person who loves nothing more than to connect creative people to the world.”
He was quoted as saying: “We want to help [travelers] experience local; meaning, we want to help them get through the clutter of going to all the tourist places where everyone will tell them to go and send them to places that locals who live in that city will tell them to go: eat, drink, shop, etc.”
Who he’s worked with: The SXSW Festival.