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Kendrick Lamar: The thoughtful rhymer who revived hip-hop

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Name: Kendrick Lamar
Industry: Music
Profession: Recording artist
Twitter: @Kendrick Lamar

With the release of good kid, m.A.A.d city in late 2012, Compton, Calif., native Kendrick Lamar went from indie sensation to bona fide rap superstar. Unlike a lot of his contemporaries, Lamar’s work was as critically acclaimed as it was popular and he’s now at the vanguard of hip-hop’s new school.

He capped off his breakthrough year with the now-infamous guest verse on Big Sean’s “Control,” which became one of the most talked-about moments in music; he joined superstar Kanye West on West’s “Yeezus” tour. He even engaged in a bit of controversy after his camp blasted men’s magazine GQ for a fall cover story on his Top Dawg Entertainment crew.

He’s quoted as saying: “I always felt like there was a certain standard of music that I had to do from the beginning, even when I didn’t have the recognition that I have now.”