Sean “Diddy” Combs and Jay Z and Russell Simmons are three names synonymous with the words “mogul” and “success.” They have made history making brands for themselves and are considered pioneers in the hip-hop industry.
Each one of these men have enterprises in several arenas and made a success out of innovative and on-trend decisions. One thing all three moguls have in common is they all have had successful brand representation at Macy’s.
In 1998 Diddy launched his clothing line, Sean John, an urban leisure brand. Macy’s picked up the brand, and since then Sean John continues to be a staple brand in Macy’s. Sean John has expanded into business wear, including a niche market for big and tall men.
In 1995, Rocawear was launched by rapper-turned-businessman Jay Z. As with Sean John, Macy’s saw an opportunity for a successful partnership for both parties and carried the brand in its stores.
Considered the godfather of hip-hop, Russell Simmons was at the genesis of hip and has forged such a successful business that he is respected across the board for his entrepreneurial spirit while remaining true to his hip-hop roots. Phat Farm, which launched in 1992, was one of the first black-owned urban apparel lines that had a scholarly feel to it, and of course, Macy’s carried both Phat Farm and its sister brand, Baby Phat.
With three of the most respected men in business associated with the Macy’s brand, it’s hard not to notice the trend of success that comes with a Macy’s partnership.
Macy’s Vendor Diversity Program gives minority and women business owners just like Diddy, Jay Z and Simmons, a leg up in presenting their brand through a nationwide and globally recognized platform.