Solangé and Puma unite for their ‘Girls of Blaze’ collection

Solangé Puma Joi Pearson-4

Solangé has partnered with Puma to come up with the creative concept for their new ‘Girls of Blaze’ collection to be premiered this Friday on Opening Ceremony’s website. Opening Ceremony was founded in 2002 by two friends from UC Berkeley, Carol Lim and Humberto Leon, as a place to share their passions for travel, art, and fashion. Inspired by a trip to Hong Kong, the two decided to leave their jobs in corporate fashion to manifest their unique dream.

Above, Solangé posted on Instagram“The @Puma Girls of Blaze collection. Creative Concepts/Art Direction by me. Shot by the awesome Alan Ferguson!! Premiering at @openingceremony THIS Saturday !!”


Check out Solangé’s visual concept in the gallery. Joi Pearson

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