After more than a week of unstoppable tabloid coverage, Solange’s infamous attack on Jay Z has finally begun to lose steam in the press, perhaps thanks in part to Jay, Solange and Beyoncé’s concerted effort to show a united front in the press. But while the press may be losing interest in the story, the infamous fight is still having an effect on their careers, especially when it comes to Jay and Beyonce’s tour ticket prices.
According to TiqIQ, via Forbes, since the infamous elevator fight video hit the Web a couple of weeks ago, ticket prices for Jay and Beyoncé’s “On The Run” tour have dropped 13.5 percent in the secondary market.
Before the video was released, the “On The Run” tour was the third most expensive tour on the secondary market with an average ticket price of $306.22, behind Justin Timberlake and Paula McCartney’s tours. However, since the video’s release, the average ticket price has dropped to $264.73. Despite the decline in price, the tour is still one of the top five most expensive of the summer.
“Three concerts now have an average price below $200, June 25 at Sun Life Stadium in Miami, July 1 at Gillette Stadium in Foxborough, [Massachusetts} and July 27 at Investors Group Field in Winnipeg [Canada]. The Sun Life Stadium concert will be the first of 19 dates for “On The Run.” Not all shows, however, have seen the average price go down. The July 11 concert at MetLife Stadium has an average price of $553.52, 109% above the tour average for the most expensive date on the tour. Their first show at the Rose Bowl in Pasadena [California] is close behind with an average price of $518.38, 95.8% above the tour average,” reads the report.
“Even with the drop in price, Jay-Z and Beyoncé still have a higher average price than shows from a similar pairing of Eminem and Rihanna. Eminem tickets with Rihanna have an average price of $217.31, 18% below the average for “On The Run,” for the six dates on their “Monster” tour. In fact, at the two venues hosting both tours, Jay-Z and Beyoncé tickets are significantly more expensive; 143% more expensive at the Rose Bowl and 144.5% more expensive at MetLife Stadium,” the report adds.
Since there’s still more than a month before the tour starts, there’s still a chance for ticket sales to rise again. And although fans may be rejoicing over the lower prices, it’s certainly not a great situation for Jay and Bey to have their tour selling for less than it could. – nicholas robinson
