Rolling Out

Tyra Banks launches exciting new project


Supermodel Tyra Banks has launched TYRA Beauty, a revolutionary beauty portal with you in mind. Over the last week, we noticed a mysterious countdown on the “America’s Next Top Model” host and creator’s Instagram page, where she dropped hints about an upcoming project.


Go to & press play.

View on Instagram

Yesterday, Banks revealed “something fierce,” her very own cosmetics line focusing on three specific areas: “TYover,” which is a collection of stick-based cosmetics featuring Banks’ “proprietary ‘TY-Guide Technology”; “Smize”; a collection of eye makeup; and “It Factory,” a collection based on cosmetics used regularly on the runway.

She later thanked fans for their overwhelming support …


You’ve made me smile all day. I hope Tyra beauty products make you smile even bigger. With so much love, Tyra.

View on Instagram

“The TYRA Beauty cosmetics experience has a lot of innovative elements,” says the supermodel. “I’m obsessed with being different, unique, a leader. Our new beauty business is all about badassery. I’m approaching beauty differently: bigger, bolder, badder,” Banks said in a statement to People.

As for where you can get your hands on Banks’ new makeup goodies, they are exclusively for sale by way of independent contractors called “Beautytainers.”

–ruthie hawkins/@ruubabie

Leave a Reply

Your email address will not be published. Required fields are marked *

Join our Newsletter

Sign up for Rolling Out news straight to your inbox.

Read more about:
Also read
Rolling Out