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Tyra Banks launches exciting new project


Supermodel Tyra Banks has launched TYRA Beauty, a revolutionary beauty portal with you in mind. Over the last week, we noticed a mysterious countdown on the “America’s Next Top Model” host and creator’s Instagram page, where she dropped hints about an upcoming project.


Go to & press play.

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Yesterday, Banks revealed “something fierce,” her very own cosmetics line focusing on three specific areas: “TYover,” which is a collection of stick-based cosmetics featuring Banks’ “proprietary ‘TY-Guide Technology”; “Smize”; a collection of eye makeup; and “It Factory,” a collection based on cosmetics used regularly on the runway.

She later thanked fans for their overwhelming support …


You’ve made me smile all day. I hope Tyra beauty products make you smile even bigger. With so much love, Tyra.

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“The TYRA Beauty cosmetics experience has a lot of innovative elements,” says the supermodel. “I’m obsessed with being different, unique, a leader. Our new beauty business is all about badassery. I’m approaching beauty differently: bigger, bolder, badder,” Banks said in a statement to People.

As for where you can get your hands on Banks’ new makeup goodies, they are exclusively for sale by way of independent contractors called “Beautytainers.”

–ruthie hawkins/@ruubabie


  1. butterbeanbabe on October 4, 2014 at 6:11 pm

    so the little alien come out with her own line of space makeup lol .. love tyra she is one smart girl

  2. butterbeanbabe on October 8, 2014 at 3:07 am

    so its clear the green eyes are fake ,, we know she got hazel eyes but if you notice her costume and made up face she wears green to make her appear mixxed shes another one who hates being black but pretends to love her black race and people .she faked so hard on that show people hated her for that fakeness ,she is real on AMERICAN TOP MODEL SHOW CAUSE thats her plate form she comfortable in a make believe world she can stand there and be commander and chief of fantasty and deception ….fashion is deception your fool to beleive something that is made up .. .people dont under stand this is the mind of a model who started as a kid ,, shes know nothing but control… and acting she did some acting even cause she is good at faking .. i really dont like tyra banks she is always doing somenthing to make black women like her …in the mean time most of her models on that show are white …