On Friday, Nov. 22, 2014, adidas Original collaborated with VILLA vendors for the debut of their exclusive new “Top Ten” edition shoes. The shoe release party took place in downtown Detroit in the new Flat 151 penthouse and was sponsored by local radio station producers at Hot 107.5 and hosted by prominent radio personalities Paigion and Big Greg.
The navy blue and orange leather mid-top kicks are supported by a bright white rubber sole and have been labeled “Triple Crown” as a salute to the resilient city. The shoe was designed with Detroit Tiger players Miguel Cabrera and Ty Cobb in mind, who are both winners of the MLB’s Triple Crown.
“We use the Triple Crown as a symbol to represent Detroit’s larger success story. Ever since VILLA expanded into Detroit in 2012, the city has immensely embraced us as one of its own. We are excited to partner with adidas Originals in honoring Detroit’s past and its bright future,” says Patrick Walsh, chief marketing officer, VILLA.
The debut of the new adidas shoe was celebrated by Detroit residents, artists, vendors and supporters at the “Detroit Day” themed release party. Guests were entertained by budding female rapper Kash Doll along with other local artists including singer Selena Jordan and R&B songstress Keely Ferguson. Special guest performances by Detroit famed rap stars Sino, Ro Spit and the lyrically talented Hydro proceeding national recording rapper with Shady records Royce da 5’9.
The shoes are available for $90 at select VILLA locations and www.ruvilla.com.
Hit the flip below for photos from the release party.