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Beyoncé has thanked her fans for waiting “in the snow and rain” for her Ivy Park launch. The 38-year-old singer — who has full ownership of the brand after previously teaming up with Topshop — has now collaborated with Adidas for a brand new activewear collection and she has been “humbled” by the reaction to…

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Beyoncé has done it again and this time she’s giving you an opportunity to be sexy, athletic and comfy in styles designed by her. After much anticipation, Queen Bey has announced the release date for her new unisex Adidas x IVY PARK athleisure fashion collection. On Wednesday, Jan. 9, 2020 the 38-year-old singer released a…

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Kanye West is releasing a new Adidas Yeezy collaboration right in time for Christmas. Ahead of the expected upcoming Adidas Yeezy 700 V3 Azael release on Dec. 23. the 700 V1 Carbon Blue is available now. The new V1 release marks the ninth variation for this type of shoe. The Carbon Blue which dropped on…

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Cardi B is the face of Reebok’s exciting and inclusive new sportswear collection. The 26-year-old rapper,- who has a 13-month-old daughter, Kulture, with her husband Offset – was named a partner and ambassador late last year for the sportswear giant. Now the popular star is featured in the Adidas-owned brand’s 45-second video discussing the importance…

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Donald Glover, aka rapper Childish Gambino, has announced his collaboration with major sports brand Adidas. The partnership was unveiled in a series of short film clips featuring Glover and actress and comedienne Mo’Nique. In a nearly seven-minute video promo directed by Ibra Ake, Mo’Nique repeatedly and unmercifully teases Glover, who is sporting the first sneakers in his “Donald…

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So far, 2019 has produced a plethora of negative imagery of racial animus across the United States. From a protest held in Washington, D.C., to images of prominent government officials wearing blackface. It would seem that companies would be cognizant of this fact and keep a wary eye out for issues. Apparently, all that failed…

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Kanye West has unveiled his first-ever designer athletic shoes, and he hopes his Adidas line of sneakers will garner national attention and even get mad marketing through the NBA. But the fact that the heels of the shoes “glow in the dark” is very problematic, the media has indicated. The “Gold Digger” rapper and Adidas…

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It looks like Drake is sticking with Nike. The Canadian rapper is officially putting the Adidas deal rumors to rest. Late Sunday night, the rapper put any speculation of a deal with Adidas aside when he made a post that made it evident that he’s #TeamNike. Drizzy took to Instagram to share a sneak preview of…

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Rapper Drake has reportedly met his alleged son Adonis multiple times and has flown the tot and his mother out on a private jet to spend time with him. As part of his ongoing feud with Drake, where the pair have been trading diss tracks, rapper Pusha T alleged that Drake has a secret son with…

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Fashion and hip-hop have always been conjoined. We first saw collaborations in the cultures with Run-D.M.C. and adidas. They inspired an entire generation of artists to pursue endorsement deals with shoe companies, while fans of both cultures reveled in the excitement. We’ve seen artists such as MC Hammer, Birdman, Jay-Z, and 50 Cent broker multimillion-dollar…

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To honor this year’s NBA All-Star weekend, adidas dropped some exclusive sneakers guaranteed to raise the temperatures in your shoe closet. Some debuted at 747 Warehouse Street in Los Angeles where artists like Pharrell Williams performed and celebrity guests were in attendance. In total, about 12 different sneakers were released, here are the hottest features…

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Kanye West, Childish Gambino and several prominent artists performed at the adidas 747 Warehouse in Los Angeles during NBA All-Star weekend. On Feb. 17, concertgoers were treated to performances by Mike Will Made-It, 21 Savage, Lil Uzi Vert, Playboi Carti, and Childish Gamibino. The surprise of the evening came shortly before Kid Cudi’s performance. Cudi’s mentor…

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Rapper/entertainer 2 Chainz may have just gotten out of a wheelchair, but his fashion sense surely isn’t hurting at all. You might have seen Chainz eating golden popcorn worth a billion dollars or playing with kittens worth up to $20K on his “Most Expensivest” web series. Regardless of the situation, one thing for certain is…

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Deemed a year of many shocking twists and turns, the sneaker industry in 2017 fit the bid with no doubts. Top kicks and their fans changed the game with a stash of classics and brand new styles that were both reinvented and introduced for the first time this year. Various sneakers from all walks of…

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Sneaker boots are comfortable, stylish, and perfect for use year-round. Our feet are no longer subjected solely to basic winter boots thanks to major brands. I’m not throwing shade on classics like Timberlands, but they can grow uncomfortable after a while. And, let’s not forget our wasted money every other season we can’t wear them. If…

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Adidas has announced plans to open a new footwear production site in the Atlanta area. On Tuesday, Aug. 10, the first of its-kind business model, called adidas SPEEDFACTORY, will provide adidas with the means to create products locally, limiting long shipping distances to U.S. consumers. “For years our industry has been playing by the same…

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