Jaycina Almond’s Adidas collaboration empowers mothers
When Jaycina Almond became a single mother at 20 years old, she discovered not only her own strength but also a calling that would impact
July 2, 2025
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When Jaycina Almond became a single mother at 20 years old, she discovered not only her own strength but also a calling that would impact
Taking place on June 24th at Atlanta’s iconic Guardian Works, adidas’ HBE Capstone event—curated and directed by the renowned creative duo Rog & Bee Walker—celebrated
Cleveland, OH – Ahead of the Cavs’ Game 1 Playoff matchup against the Indiana Pacers, adidas Basketball and NBA All-Star Donovan Mitchell proved why he’s considered
ATLANTA – The city of Atlanta showed up and showed out for this year’s #404DayWeekend, and the energy was nothing short of electric. From block
The crowd erupted with familiar MVP chants as Derrick Rose stepped onto the field at Thursday’s White Sox season opener, but sneakerheads noticed something else
Portland, OR – adidas is thrilled to announce the launch of its 2025 Honoring Black Excellence (HBE) program, a bold and dynamic celebration of Black brilliance,
Kanye West, now known as Ye, has initiated a fresh wave of confrontation with sportswear giant Adidas, marking a significant turn in their post-settlement relationship.
Sneakerheads, mark your calendars. The iconic Adidas Crazy 2, Kobe Bryant‘s final signature shoe with the brand, is making a triumphant return in February 2025.
It’s been a great 24 hours for Travis Hunter. Actually, scratch that. It’s been a historic one for the future NFL star. He started his
(PORTLAND, OR) — adidas is proud to announce the induction of 12 new Black and Latino/a/e business owners into its 2024-2025 Community LAB cohort. Over the
In a groundbreaking move, WNBA legend Candace Parker has transitioned from the basketball court to the corporate arena, becoming the newly appointed president of Adidas
Streetwear powerhouse Undefeated is making significant strides in the global retail market by opening a new flagship store in Aranya, a popular resort in Qinhuangdao,
Five-time WNBA All-Star, 2X All-WNBA, and 5X gold medalist Angel McCoughtry has been dedicated to helping the youth be able to play the sport they
Kanye West seems to have rethought previous plans to start a pornography division of his ever-growing Yeezy brand. As previously reported by TMZ last month,
Adidas and Stormzy have teamed up to launch a football center for youths. Built to give the community much-needed facilities — including a brand-new sports
(PORTLAND, Ore.) — adidas is once again teaming up with CLICK’s owner & founder, and philanthropist Eric “Shake” James to ring in Milwaukee’s 414 Day
Adidas, the iconic sportswear giant, has dropped its third and final batch of Yeezy sneakers, the once-coveted kicks that lost their luster after the brand
Aeshia DeVore Branch set out on a mission to encourage Black women to stay fit and healthy, and she’s doing just that as the CEO
With Kanye West, it’s always safe to expect the unexpected. On Tuesday (December 26), the Chicago-born rapper and producer sent shockwaves across social media when
Seven well-known fashion brands have recently made a remarkable comeback, each bringing their unique styles and designs to the forefront of the industry. Leading the
