Kanye West has a pair of new baby’s moms; find out who they are

Ye West has gone back to his social media rants over the past few weeks, and the most recent was about his current battle with Gap and Adidas. The rapper has received a lot of support from others, and in a recent interview with Bloomberg on Sept. 12, he talked about how he’s ready to […]

Diddy plans to boycott Adidas in support of Kanye West

Ye West has been in a public battle with Gap and Adidas after he accused the two companies of leaving him out of meetings and stealing his designs. On Aug. 30, West posted a picture with the caption reading “Gap held a meeting about me without me?” West followed that up by posting a video […]

Donald Glover drops thoughtful cartoon to promote new shoes (video)

Donald Glover has a new pair of sneakers. After Adidas ended its partnership with Glover in 2020, the multi-hyphenated entertainer returned to the foot apparel scene in a new spot for New Balance. The advertisement is a three-minute animation starring two characters portrayed as rats. One of the animated rodents is voiced by Glover. One […]

Atlanta basketball summer league returns with new corporate partner

Throughout the past decade, Atlanta has prided itself as the home to pros like Dwight Howard, Jaylen Brown, Collin Sexton, Isaac Okoro, Diamond DeShields, Lexie Brown, Te’a Cooper, Sharife Cooper, Anthony Edwards, Brandon Goodwin, Bj Boston, Malik Beasley, Josh Powell, Lou Williams, Josh Okogie and Maya Moore. But it’s becoming increasingly apparent with a blowout […]

Billionaire Kanye West reveals the last time he touched cash (video)

Ye West, formerly known as Kanye, recently revealed what changed in his life since he reached a new level of wealth. At the Balenciaga spring 2023 show on Wall Street in New York, a woman showed Ye a spread of cash before he responded he hadn’t touched “cash in like four years.” Ye smiled after […]

Canadian singer Haley Smalls goes hard-core with Run DMC-inspired throwback

For those who’ve followed Canadian-bred singer-songwriter, Haley Smalls, for the length of her career, she’s likely maintained and kept their adoration with stirring ballads and sincere, honest lyrics. While the honesty comes through clear as a bell on her latest offering, “Bass,” her appearance and sound takes a bit of a departure from past successes. […]

Beyoncé shows off her 3 children in new commercial

Beyoncé has long established herself as an interplanetary megastar. And her eldest daughter Blue Ivy Carter seems to be the heir apparent. But now the Formation maven appears to be grooming all of her children for life in the worldwide spotlight. Beyoncé is delighting her multitude of fans by starring in a new commercial that […]

Beyoncé’s foundation launches winter storm relief fund for Texas residents

Beyoncé‘s charity is providing up to $1,000 in relief to Texas residents affected by the deadly winter storms. Treacherous snowstorms — including Winter Storm Uri — have left several dead and millions of Americans without power, heat, and some, clean water. Texas was hit the hardest, with widespread blackouts reported across the state. And Houston […]

Kobe Bryant reportedly was in talks to launch shoe company and leave Nike

Kobe Bryant may have been preparing to leave Nike and start his own shown shoe company before his untimely death in January. According to Shervin Shervin Pishevar, an Iranian-American entrepreneur and co-founder of transportation technology company Virgin Hyperloop, he and Bryant were in talks to develop his own shoe company called “Mamba.” In a series […]

Master P and Baron Davis in talks to buy Reebok

Master P might be making another power business move next year. It seems he and former NBA star Baron Davis are in talks and hope to purchase the iconic shoe brand Reebok. According to Forbes, Adidas owns the struggling shoe brand and is looking to sell it for around $2.4 billion. The Colonel of the […]

Beyoncé collaborates with Adidas on 50th anniversary remake of classic sneaker

Following up on the success of Beyoncé’s IVY PARK x Adidas collection that debuted in January, the superstar is teaming up with the brand once again. Beyoncé, who reigns supreme in both music and fashion, is teaming up with Adidas Originals to reimagine one of the brand’s classic silhouettes in time for the upcoming 50th […]

Beyoncé thanked fans who waited in line for her Ivy Park launch

Beyoncé has thanked her fans for waiting “in the snow and rain” for her Ivy Park launch. The 38-year-old singer — who has full ownership of the brand after previously teaming up with Topshop — has now collaborated with Adidas for a brand new activewear collection and she has been “humbled” by the reaction to […]

Celebrities react to Beyoncé sending them her Ivy Park x Adidas collection

If you’re not on Beyoncé’s list of close friends, unfortunately, you weren’t among the lucky ones who received a very special gift from the superstar this week. Beyoncé sent out big orange wardrobe closets with her full Ivy Park x Adidas collection to some of her favorite celebrity friends. Cardi B, Missy Elliott, Zendaya, Janelle […]

Beyoncé announces new Ivy Park x Adidas collaboration (video)

Beyoncé has done it again and this time she’s giving you an opportunity to be sexy, athletic and comfy in styles designed by her. After much anticipation, Queen Bey has announced the release date for her new unisex Adidas x IVY PARK athleisure fashion collection. On Wednesday, Jan. 9, 2020 the 38-year-old singer released a […]

Kanye West drops new Adidas Yeezy shoe collaboration

Kanye West is releasing a new Adidas Yeezy collaboration right in time for Christmas. Ahead of the expected upcoming Adidas Yeezy 700 V3 Azael release on Dec. 23. the 700 V1 Carbon Blue is available now. The new V1 release marks the ninth variation for this type of shoe. The Carbon Blue which dropped on […]

Aaron Limonthas, senior diversity manager at Adidas, offers tips for success

Aaron Limonthas is one of the brightest and most creative up-and-comers in the corporate diversity space. He is a graduate of Dartmouth College and a first-generation American with Haitian and Cuban roots. As a leader in diversity at Adidas, his impact spans from influencing corporate spending in the nonprofit sector to partnering with some of […]

Cardi B teams up with Reebok for new collection

Cardi B is the face of Reebok’s exciting and inclusive new sportswear collection. The 26-year-old rapper,- who has a 13-month-old daughter, Kulture, with her husband Offset – was named a partner and ambassador late last year for the sportswear giant. Now the popular star is featured in the Adidas-owned brand’s 45-second video discussing the importance […]

Adidas reportedly promotes urban culture while failing to hire Black employees

Adidas is being called out for its lack of diversity. According to a New York Times report, the company’s North American headquarters fails miserably when it comes to diversity. Out of 1,700 employees, there are fewer than 75 full-time Black employees. When it comes to the executive level, only three out of 340 employees are […]