It isn’t basketball, but the parties are a huge part of this All-Star weekend in New York. So why wait until after dark to get the party started? At the bi-level Sky Room, 34 floors up, complete with beautiful views of the city, the party went from 3 p.m. to 9 p.m. and gave everybody a great head start on their party-filled Saturday night. DJ Trauma kept the party pumping hard and the ladies enjoyed partying with Laz Alonso. Produced by Insights Marketing and Keisha Walker, we’re looking forward to next year’s party in Toronto.