The VICE brand may be coming to a television near you soon and it could be bringing Kanye West along for the ride.
Since starting as a print magazine more than 20 years ago, VICE has grown into an undeniable online hub as well transitioning into an HBO series. Now the company is looking become its own network as it negotiates with the History Channel to take over its thus far unsuccessful spin-off network, H2.
In an interview with the New York Times, VICE exec Shane Smith alluded to the idea of possibly bringing West into the fold on the network will feature non-news content like rapper Action Bronson’s hilarious cooking show, “F—, That’s Delicious.”
“I don’t care about money; we have plenty of money,” Smith said. “I care about strategic deals.”
Of course, the “All Day” rapper is no stranger to the world of TV and film having written and directed his short films Runaway and Cruel Summer and also serving as a producer on Chris Rock’s Top Five. West has also directed a number of music videos for himself and others, including Drake.