Dreams worth more than money can be bought with social media.
Meek Mill’s social currency skyrockets via Drake diss.
Thursday night’s social media climate was ablaze with tweets, memes, status updates and even periscopes mocking Meek Mill after his response to the Drake diss fizzled and bombed almost as quickly as he posted it. Instead of giving fans a hard-hitting battle rapper-esque response, Mill chose to attempt to be creative and included the WWE’s Undertaker’s personal theme music along with dialogue and a lot of aggression that packed absolutely no punch. While he didn’t prove he was qualified to battle Drake lyrically, he did prove that he was relevant — at least for the moment.
Unless you’ve been under a rock, you know this means Mill has been trending for an entire week. Yes, Drake’s emasculating jab at him had to be embarrassing, however, it also introduced the Meek Mill brand to an entirely foreign audience. CNN political reporters are commenting on the rap beef; and while some of the conservative media may have been familiar with Drake, very few were aware of Meek Mill. Drake’s diss the day before ,”Shou- out to the boss b—-es wifing n—as, make sure you hit ’em with the prenup.” (“Back to Back,” Drake) was lethal. It was hilarious; and when Instagram added Kermit the Frog to the mix, it was insane. But all this means is that Mill has officially crossed over, and what better time to do that than when you’ve just dropped an album?
While fans and haters both refresh their Twitter feeds every few minutes hoping for a response from Mill in the newest rap beef, Atlantic Records and Roc Nation are more than likely laughing or will soon be, all the way to the bank.
While Mill has enjoyed urban respect since his debut, unlike Drake, his ‘hood-laced energy was slow to ignite rap fans outside of the ‘hood. Since snatching up hip-hop’s reigning princess, Nicki Minaj, Mill’s profile has been on the rise. It’s become hip-hop protocol to combine forces with an in-demand chick in order to cross promote and merge fan bases, and create opportunity. Sometimes the partnership works; Kanye and Kim Kardashian; Sevyn and B.o.B, but sometimes it doesn’t; Ciara vs. Future; Jeezy and Keyshia Cole.
So far, Mill and his hip-hop Barbie have been capitalizing off their partnership nicely. They tweet sweet nothings to each other, host parties together, and support each other’s projects. Currently, they are on Nicki’s Pink Print tour, which Drake was kind enough to point out, “Is that a world tour or your girl’s tour?” But for all the popularity his relationship with Minaj has afforded him, the Drake beef stands to catapult him and his Dreams Are Worth More Than Money album sales to record numbers and introduce him to a completely new demographic.
For Mill’s endorsement deals with Bel Air, Monster and his new app, it’s undoubtedly great for the overall exposure of their investment. The true test of dreams being more than money will be when we see what moves Mill makes with his expanded fan base.
