In a rare occurrence for the Marvel brand, the reboot of the Fantastic Four franchise has flopped at the box office.
Made for $120 million and given a massive marketing campaign, the film fell victim to woeful reviews that called it everything from downright “self-loathing” to “anything but fantastic.” The question on every one’s mind now is whether the planned sequel for 2017 will still happen with such a dismal showing and apparent waned interest in the franchise.
“Obviously, we’re disappointed,” says Chris Aronson, head of distribution for Fox. “We’ll do a post-mortem. As we do with everything that doesn’t work out, we’ll try to figure out why and move forward.”
With Four not doing the numbers everyone expected, Tom Cruise’s Mission: Impossible – Rogue Nation was able to reclaim its crown with a mere $29.4 million earned. Four‘s $26.2 million was good enough for second place. Jason Bateman’s suspense thriller, The Gift, shocked industry insiders by opening third this weekend with a $12 million take despite only playing on slightly more than 1,600 screens in comparison to most of the other top ten films playing on about 3,000. Vacation starring Ed Helms and Christina Applegate fell to fourth this week with an additional $9.1 million raked in. And rounding out the top five is Marvel’s former number one film, Ant-Man, which brought in another $7.8 million..
For the full weekend top 10, check out the list below.
1. Mission: Impossible: Rogue Nation – $29.4M
2. Fantastic Four – $26.2M
3. The Gift – $12M
4. Vacation – $9.1M
5. Ant-Man – $7.8M
6. Minions – $7.4M
7. Ricki and The Flash – $7M
8. Trainwreck – $6.3M
9. Pixels – $5.4M
10. Southpaw – $4.7M
