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Profectiv Growth Renew restores and strengthens damaged edges

Photo credit: Kacie Whaley, Steed Media

Photo credit: Kacie Whaley, Steed Media

Strength of Nature Company specializes in hair care products geared specifically toward Black women’s tresses. Their most notable brands, such as African Pride and Profectiv, can be found in households all over the country. Profectiv has it’s own line of products with a new and improved formula that is perfect for women who wear straightened styles and who frequently wear synthetic or human hair.

Profectiv Growth Renew caters to hair that is in danger of being damaged from straightening, weaves, wigs, braids or extensions. The brand has several products that help repair strands and promote stronger hair. “Maximize hair and scalp benefits by using the total system to cleanse, soothe, moisturize, stimulate, repair and strengthen,” the brand’s website reads.

The line includes moisturants such as the Hair Restoration Tropical Moisturant — which helps “reduce breakage, brittle ends and dryness” — and the Root Temple Moisturant — which helps restore edges.

The brand also offers both leave-in and wash-out conditioners. For instance, the Root Rebound Deep Conditioner is to be applied and washed out after shampooing. The result is stronger, moisturized hair with a “fuller, thicker look.”

The Temple Defense Leave-In Conditioner also promotes moisturized and healthy-looking hair. It can be used daily for styling, rinsed out after shampooing, or used as a deep conditioner.

To learn more about the Profectiv Growth Renew brand, visit