Entertainment mogul and Roc Nation Sports founder Jay Z has been energetically supporting his client, Puerto Rican boxing superstar Miguel Cotto, in preparation for his mega-fight against Saul Canelo Alvarez on Saturday, November 21, 2015 at Mandalay Bay in Las Vegas. The fight will be televised on HBO’s Pay-Per-View.
Jay Z visited Cotto — the WBC, Ring Magazine and lineal Middleweight World Champion _- at The Wild Card Boxing Club in Los Angeles, California, where Cotto trains. But, it is the union of Cotto with Jay Z that could solidify Roc Nation Sports as a major boxing force. Under Jay Z’s leadership, Roc Nation Sports “…focuses on elevating professional athletes’ careers on a global scale both on and off the field by fully conceptualizing and executing marketing and endorsement deals, community outreach, charitable tie-ins, media relations and brand strategy. Roc Nation Sports launched its boxing division, a full service promotional company, in August 2014 as well.”
Since its inception, Roc Nation Sports has acquired some of the best athletes in the business while also securing very lucrative contracts for some. The company secured nine-figure contracts for Robinson Cano of the Seattle Mariners and Ndamukong Suh of the Detroit Lions, with hopes of doing the same for soon-to-be free agents Kevin Durant of the Oklahoma City Thunder and Yoenis Cespedes of the New York Mets.
Roc Nation Sports made its impact on the boxing world when they signed Miguel Cotto, one of the biggest stars in the sport with international appeal. Cotto’s successful win over Canelo would raise the profile of Roc Nation Sports even higher, setting up a lucrative bout for the fighter against Gennady Golovkin, with the possibility of even luring Floyd Mayweather out of retirement.
Roc Nation Sports second biggest star in boxing, Andre Ward, will also fight on November 21, against a yet-unannounced opponent. But make no mistake, the union of Jay Z and Miguel Cotto makes “Hov” a force in boxing.