Have you been searching for high-quality extensions on a budget? If so, you probably need the AmoraRenae Collection in your life.
The AmoraRenae Collection is not only based online, but also has two physical shops in Michigan — one in Detroit and another in Eastpointe. The company, owned and operated by 19-year-old Jalena and 21-year-old Jazmine, is well-equipped to meet the needs of women who want to add some fullness or length to their locks. The young businesswomen sell a variety of extensions — from Mongolian Kinky Curly to Filipino Straight — and they also offer products like Edge Tamer and Argan Oil to complement any desired look.
Jalena and Jazmine gave rolling out more insight on their growing business and what their Atlanta customers can expect from AmoraRenae in the near future.
What inspired you to start the AmoraRenae Collection?
The idea for the business originally came when we were in high school. Everyone can identify with the awkward teenage years — the time when you’re finding your new style and identity and dealing with the pressures of high school social life. At the time, I was in 10th grade, ready for a new look, and so I went on my search for good-quality extensions. I searched high and low for great hair, even asked my classmates about it, but I couldn’t find high-quality hair without a high-quality price tag. So, that’s when the idea struck me: We could make high-quality extensions affordable and accessible! I was certain that I wasn’t the only girl in Metro Detroit having a hard time locating some fabulous tresses. So, that’s where the idea came from — looking for some beautiful hair myself!
What separates the AmoraRenae Collection from other online beauty brands?
What separates us from other brands is our superior quality of hair and our quality control. We personally test out and wear every hair we carry and sell. We have over 10 different textures & we have a full Pro Hair Care Line that consists of 8-10 products.
In the over-saturated industry of online beauty shops, what is the most important aspect of making a line of products and store stand out from others?
The most important aspect of making a line of products and having a store front is that people value being able to come in an actually feel and see the product. Our pro hair care line can compete with the most recognizable names; it indeed works. It can cater to women who rock their natural hair as well as extensions.
What is your best-selling product, and why do you think it’s the most popular?
Our best-selling product is our Cambodian Bodywave. This hair has so much luster, fullness, versatility and body. This hair can be worn in its natural wavy state or can be silked straight to perfection.
Why should potential shoppers visit your website?
Potential shoppers should visit our website because we are the world’s best kept secret! We offer a wide array of hair types to fit every look a girl could possibly want.
Does any aspect of your line cater to Black women with natural hair?
We have a curl definition creme that works wonders on girls who just wear their curly locks, as well as a green tea mist and a detangling spray after you have shampooed and conditioned.
How do you plan to expand your line?
We plan to expand our brand by opening up several locations all around the globe. We are opening our third store now in Atlanta, and we will continue to dominate the hair industry.
To learn more about the AmoraRenae Collection, visit www.ARdolls.co.
