Rolling Out

Organized Noize celebrates 20th anniversary with Martell


It was a night to remember as celebrities and heavy-hitting tastemakers gathered at Restaurant Eugene in Atlanta as Martell show appreciation to Organized Noize for their contributions to the music industry. Organized Noize is known to have been the production team that curated Atlanta’s signature sound that birthed a culture that still thrives today. The group is credited for having discovered, nurtured and creating some of the biggest hits in the music industry for acts that includes Goodie Mob, Outkast, TLC, and En Vogue.  During the event, Organized Noize took the opportunity to give their guests a first look at a clip of the documentary, “The Art of Organized Noize,” directed by Quincy Jones III, Produced by: Orlando McGhee, Ramone Campbell, and Yaneley Arty. Executive Produced by Organized Noize and Queen Latifah and Shakim Compere of Flavor Unit Films. They also honored Goodie Mob for the group’s 20th anniversary of the album, Soul Food.

Organized by Crystal Betts of Fifth Street Agency, guests that attended the intimate and luxurious Marlell-sponsored affair included:  the men of honor, Rico Wade, Ray Murray, and Sleepy Brown, the group’s manager, Orlando McGhee, Goodie Mob’s Cee-Lo Green,Big Gipp, and T-Mo, Dungeon Family artist Backbone, Councilman Kwanza Hall, Jermaine Dupri, Big Tigger, Bryan Michael-Cox, Bobby V, Polow Da Don, fine artist Fahamu Pecou, Chaka Zulu, I Am Other President Kawan Prather, City of Atlanta Director of Film Department LaRhonda Sutton, entertainment Exec, Chris Hicks, music exec, Rico Brooks, music exec Phillana Williams, music exec Ray Daniels, entertainment attorney Uwonda Carter, music exec Big Oomp, music exec and author, Shanti Das, and music exec Ian Burke.

As the oldest original Cognac house, this year marks Martell Cognac’s 300th year anniversary hence the #Martell300 and worldwide call to action hashtag #ChooseBetter.

Both Martell and Organized Noize share a unique bond as they both look to inspire and excite the world around them through superior quality and craftsmanship.

The Organized Noize celebratory dinner featured specialty cocktails prepared with Martell’s VS and VSOP, in addition to a pairing of higher marques Martell Cordon Bleu and XO ending with a presentation and toast led by Martell’s Ambassador Karim Lateef. The toast of the evening featured the Avant Garde cocktail, a delicious blend of Martell VSOP and Perrier Jouet Brut Champagne.

or the holiday season, Try mixing up the delicious Martell Sweet Tea Cocktail below…
1.5 oz. Martell V.S.O.P.
1 oz. triple sec
2 oz. sweet tea
.5 oz fresh lemon juice
Squeeze a wedge of orange
Garnish with orange peel

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