Lace-front wigs are in high demand among both everyday women and celebrities who enjoy switching up hairstyles with ease. Young stylist Tyann Hodges took advantage of this booming business by opening her own custom lace-front wig and beauty company, Allure & More.
The 25-year-old uses her hair expertise to not only sell lace-fronts, but also teach others the ins and outs of wearing wigs and the wig business. Allure & More offers hair in Brazilian, Malaysian, and Eurasian origins, as well as textures from curly to straight. With Hodges’ business garnering $400,000 in revenue in its first year and currently serving over 50,000 customers, she’s quickly taking the lace-front game to a whole new level.
We spoke to the Allure & More founder about the most important dos and don’ts of lace fronts, which celebs wear the best and worst wigs, and the latest faux hair trends.
What are some important tips when it comes to making sure a lace-front wig looks natural on a woman?
One of the most important tips would be making sure the lace frontal has been properly tweezed to create a natural hairline.
What are some of the hottest trends in lace-front wigs this season?
Braided lace-front wigs, pixie cut lace fronts, men’s lace fronts, and lace fronts in different colors.
What are some lace-front dos and don’ts?
Lace-front dos:
- Keep your natural hair maintained underneath.
- Go for a natural hairline on the frontal.
- Leave it to the professionals.
- Make sure the lace matches your skin properly.
Lace-front don’ts:
- Don’t wear a wig straight out of the package.
- Don’t try to install adhesive on your own if you are a beginner.
- Don’t expect the lace wig to last a lifetime — lace is temporary.
Which celebrity wears the most natural-looking lace-fronts? Who wears the most noticeably-fake ones?
Right now I would have to say Kylie Jenner wears the most natural-looking lace fronts. NeNe Leakes wears the most noticeably fake lace fronts.
How do you stay up on the latest hair trends?
Social media is the easiest way to keep up with all the hair trends. Stylists all across the world provide new trends for people to follow every day.
What’s Allure & More’s best seller? Why do you think this product is so popular?
Allure & More’s best seller is our Brazilian Body Wave Lace Frontal. I feel like it’s selling so rapidly because lace is what’s in demand right now. Everyone wants that flawless celebrity look.
Where does your passion for hair come from?
My hair passion comes from my mother. When I was a child, she was the owner of about five different hair salons. I was pretty much birthed into the hair industry. My passion now comes from women with hair loss. Realizing that I am changing their lives by making them beautiful makes me complete.
Tell us what a typical day is like for you.
On a typical day, I wake up at about 7:30 a.m. and prepare to head to my salon by 9 a.m. Once I arrive, I oversee all the activity in the salon. If it’s a Thursday or Friday, I am filming new content for my online network. I’ve recently partnered with Mark Dorsey of @thelunchboxx to create a web-based portal where subscribers pay a $30 per month fee to watch my many hairstyling techniques. The network has been a huge success. I am now an online-based instructor because of it. I now have the ability to step from behind the chair and still make an amazing profit. This is something all hairstylists dream of.
What drives you to continue improving?
Observing the hair industry itself drives me to improve every day. Also, I have a 2-year-old daughter that watches my every move, and I have to set the best example possible for her. She already likes to do hair; pretty soon, I will have to teach her how to become her own boss.
To purchase the most fab virgin lace-front wigs and receive awesome business and beauty tips, visit allureandmore.com.
