In the world of Instagram brands (the ones who don’t have a website and simply sell through their page), it’s easy to believe that get-rich-quick businesses are the way to go.
Wrong.
If you don’t establish your business on a solid foundation, you’re going to struggle to sustain any success you’re lucky enough to come by. Not sure whether or not you picked the right field? These are three signs you probably started the wrong business:
1. You feel uninspired
If you’re having a hard time coming up with any original ideas, it’s a clear sign that you started the wrong business. Every entrepreneur goes through “dry spots” where the creative juices aren’t flowing so frequently, but if you constantly find yourself grasping for creativity that’s a problem.
When you’re working in the field that fulfills your life’s destiny, the ideas will flow to you and through you. If nothing seems to inspire you, it may be time to reconsider your chosen industry.
2. Your products or services aren’t selling
It’s unrealistic to expect your products to fly off the shelves on the day you release them, but if you haven’t sold a single thing in months; something is wrong. Maybe there isn’t a real need for your products or services. Perhaps your price point is off.
When you’re not meeting your sales goals, it’s time to create a new strategy. Survey your audience and find out what the real problem is so that you can create a solution.
3. You started your business based on what someone else was doing
Many entrepreneurs make the mistake of choosing their industry based on the income of others. How many times have you scrolled through the gram wondering how “they” are making so much money and then thought to yourself “I bet I can do the same thing!” Well, some people have that thought and then actually pursue it.
Those people don’t last. Unless you are passionate about your plans, you won’t be able to sustain success when the struggle gets real. Instead of basing your business plan on the potential income, think about your life’s purpose. Is this something you’re passionate about? Is this business one that you can be proud of? Can you confidently convey your brand message and vision of the business?
If not, you probably started the wrong business.
If your goal is to truly sustain success (not just attain it) then your motives must be more than just making money. Instead, find something you’re passionate about first, then come up with ways to profit from it.
