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The world’s largest shoe and apparel brand shows no signs of turning down the heat on social discourse now that they have captured the world’s attention by tapping Colin Kaepernick to be the face of their latest “Just Do It” campaign. Nike is scheduled to debut the highly-anticpated commercial during the NFL’s regular-season opener between the Atlanta Falcons and reigning Super Bowl champion Philadelphia Eagles.

Here’s a first look at the commercial.

Here’s a 1st look at Colin Kaepernick’s Nike commercial